Core Components of Protocol

Updated: 8th March 2025

The RuBaRu On-Chain Open Protocol, utilized by its client iOS/Android and Web DApp, is a decentralized infrastructure revolutionizing social media. By integrating content ownership, fair creator monetization, and transparent brand collaborations on blockchain, it fosters an incentive-driven ecosystem where creators, brands, and consumers engage directly. Through multi-chain Single-Identity, RuBaRu plans to extends across multiple blockchains, enabling seamless interactions and unified reputation tracking. This protocol drives a creator economy with direct tipping, NFT-gated content, and brand partnerships. Leveraging on-chain reputation scoring, decentralized governance, and AI-driven content categorisation and personalization, RuBaRu redefines SocialFi, ensuring equitable rewards and community-led evolution.