Brand Positioning

Updated: 8th March 2025

Transparent & Trustless Marketing & Brand Awareness

Brands will have the opportunity to engage with their audience in a transparent, trustless, and objective manner using smart contract-powered tools. By leveraging verified brand profiles, companies will be able to build credibility, foster direct community engagement, and run effective, data-driven marketing campaigns without intermediaries.

Brands will be able to collaborate with creators through sponsored campaigns, run paid advertisements, and launch in-app or external sponsored events such as conferences and funding campaigns—all executed transparently through smart contracts. Additionally, RuBaRu will enable brands to conduct bot-free market research surveys, ensuring genuine audience insights for better decision-making.

With on-chain performance tracking, brands will gain real ROI on their influencer marketing by objectively analyzing a creator’s niche and reputation factor, ensuring that partnerships are data-driven and result-oriented. This approach will empower brands to maximize their reach and engagement while benefiting from fair revenue-sharing models and an authentic creator economy.