Why RuBaRu?

Updated: 8th March 2025

RuBaRu: A Fully On-Chain AttentionFi Revolution

RuBaRu is redefining the Creator-Consumer economy by seamlessly integrating Web3 power into a Web2-like user experience, ensuring accessibility without sacrificing decentralisation. Our mission is to build a fully on-chain, fair, and transparent ecosystem where creators and users becomes key stakeholder in the ecosystem, owning their content, data, and rewards—free from centralised control.

Imagine a SocialFi protocol where creators have true ownership, users are rewarded for their engagement, and brands collaborate directly with influencers—without middlemen. RuBaRu is built from the ground up as a fully on-chain solution, with every critical component—backend services, database, social graph, and media (images, videos, and audio)—securely and transparently hosted on the blockchain.

Here’s how RuBaRu is transforming the landscape:

🔹 Zero Gas Fees for End Users: Breaking Down the Web3 adoption Barrier

One of the biggest hurdles to mainstream adoption of Web3 SocialFi has been the friction of gas fees. RuBaRu eliminates this barrier entirely. We understand that typical social media users are accustomed to free platform usage. Therefore, we've engineered RuBaRu on top of ICP to ensure zero gas fees for end-users to be the part of Ecosystem

This commitment to zero gas fees makes RuBaRu truly accessible, enabling a seamless transition for users from Web2 to Web3.

🔹 True Ownership & Control – No more arbitrary bans or lost content. Creators have full control over their profiles and content, securely stored on-chain, free from censorship or manipulation.

🔹 Instant & Fair Rewards – Say goodbye to delayed payouts. Our tokenised incentive model ensures creators are rewarded in real time, from day one, controlled by smart contracts.

🔹 Engagement that Pays – Content consumers are no longer overlooked. RuBaRu rewards users for their time and interactions, especially when engaging with brand-sponsored content through our Creator-Consumer Incentive Program (CCIP)—making social media a win-win for everyone.

🔹 Direct Brand Collaborations – Smart contracts replace intermediaries, enabling transparent and efficient brand deals, ensuring creators get fair compensation.

🔹 New Monetisation & Brand Growth Tools – Beyond ads, creators can unlock new revenue streams with social tokens and DAOs, empowering them to build thriving digital economies.

RuBaRu isn’t just another platform—it’s a movement toward true ownership, transparency, and fair incentives for creators, consumers, and brands alike. 🚀