Key Stakeholders

Key Stakeholders in the RuBaRu Ecosystem

RuBaRu is designed to empower creators, consumers, brands, and developers by ensuring ownership, transparency, and fair incentives.

Creators & Influencers

Creators own their content, profiles and social graph on-chain, free from platform control. They receive instant, fair monetization, build reputation scores, and access new revenue models through social tokens and DAOs.

Content Consumers

Users are rewarded for engagement, turning time spent on the platform into real value. They retain full control over their data and privacy and can participate in creator DAOs for governance.

Brands & Advertisers

RuBaRu enables direct, transparent brand-creator collaborations through smart contracts. Brands access verified reputation scores, incentivized engagement models, and cost-effective marketing without intermediaries.

Developers & Builders

In future, Developers/Creators will be able to leverage RuBaRu’s open social protocol and monetisation models to create new or personalised consumer apps. The Web3-powered protocol can supports innovations across different use cases that utilises user's social network and reputation.