Marketing & Go-To-Market Strategy

Target Audience

RuBaRu is designed for a new wave of creators, influencers, and content consumers who prioritize ownership, transparency, and fair rewards. Our audience spans all creators and influencers currently using Web2 platforms, with a strong focus on empowering micro to mid-tier influencers, early Web3 adopters, independent content creators, and Gen Z users who are increasingly disillusioned with the limitations and control of traditional social media.

Launch Plan & Channels

RuBaRu’s GTM strategy is structured in phased rollouts:

• Phase 1: Incentive-driven platform onboarding and content seeding using Join-2-Earn & Post-2-Earn.

• Phase 2: Community-driven growth via referral programs and token-based incentives.

• Phase 3: Launch Airdrop Season #1 to accelerate onboarding and also acquire future token holders.

• Phase 4: Enable remaining CCIP tools to make platform more rewarding for users

We’ll utilize key platforms such as Twitter, Telegram, Discord, Instagram, and YouTube to foster community engagement. Additionally, we will collaborate with Web3-native communities, projects, and engage in influencer/KOL marketing to drive early user adoption using a top-down growth hack strategy

User-Centric Onboarding Approach

At the core of RuBaRu's go-to-market strategy is a strong user insight: for everyday social media users (normies) to adopt a Web3 platform, the learning curve must be invisible. RuBaRu will abstract away all complexities of Web3—including wallet creation, seed phrases, and gas fees—by offering a seamless, gasless onboarding experience. Users will be able to explore, post, and engage on the platform without requiring upfront Web3 knowledge, thereby increasing retention and virality. Once users become familiar with the platform and recognize its value, they can then learn about Web3 components to withdraw their rewards and incentives.

Community & Influencer Partnerships

RuBaRu will create a Creator/Influencer Board—a curated group of diverse content creators who act as early evangelists, advisors, and ambassadors. Their feedback will shape platform features, and their presence will help bring their audience to join the platform. These creators will receive incentives for their services in the form of vested governance tokens, keeping skin in the game.

We also plan to form alliances with Web3-native DAOs, NFT projects, and influencer networks to access cross-community audiences and co-host campaigns.

Creator-Consumer Incentive Programs

RuBaRu introduces the CCIP (Creator-Consumer Incentive Program)—a dual-sided rewards system built to empower both creators and users for driving platform engagement and growth. Users earn RuBaRu Credits through a transparent, interaction-weighted model that amplifies rewards based on content virality. Every post is minted on-chain and tied to the creator’s Decentralized Identity (DID), providing verifiable proof of ownership and setting the foundation for future copyright protection.

To learn more about CCIP, Read here

Key Growth Infrastructure: Cross-Chain Integration

To accelerate adoption and accessibility, RuBaRu will implement Cross-Chain Integration that enables users across multiple blockchain ecosystems to seamlessly interact with the platform using their preferred wallets and native blockchain tokens. This interoperability ensures broader reach, user flexibility, and enhanced liquidity across chains.

Airdrop Season #1

Airdrop Season #1 will serve as a strategic initiative to acquire future token holders based on the real value they contribute to the platform. Rather than distributing tokens indiscriminately, RuBaRu will reward users for meaningful actions such as high-quality content seeding and driving user growth through the Refer-2-Earn model. Reward multiplier & tiers ensures a bot-resistant, no-nonsense value distribution approach where only genuine contributors benefit—aligning token ownership with platform growth and long-term impact. Read More

Key Success Metrics

To evaluate the effectiveness of RuBaRu’s go-to-market strategy, we will monitor the following key success metrics:

• User Acquisition Rate – Number of new users onboarded through Join-2-Earn and usernames reserved.

• Referrals - Total referrals joined, reward tiers unlocked, and cumulative rewards earned via the Refer-2-Earn program.

• Monthly Active Users (MAU) – A measure of ongoing platform engagement.

• Content Creation Volume – Number of posts, videos, and stories published on-chain.

• Engagement Rate – Likes, shares, comments, and bookmarks per post.

• Token Holder Growth – Number of unique wallets holding RuBaRu tokens.

• Cross-Chain User Adoption – Volume of users interacting from integrated blockchain networks.

• Governance Participation – Engagement levels in community decision-making processes.

These metrics will guide continuous iteration and refinement of both product features and growth strategies.