Incentive Program

Updated: 8th March 2025

Partially Live 🚀

Driving Early Adoption & Engagement

Creator-Consumer Incentive Program (CCIP) is designed to fuel early adoption, engagement, and growth by rewarding both creators and content consumers before traditional monetization models take effect. Unlike conventional platforms that prioritize monetization for the platform first, RuBaRu will ensure that most of the value flows directly to the participants driving the ecosystem from Day-1.

Creators will be incentivized for sharing quality content, engaging with their audience, and growing their community, while content consumers will earn rewards for their time, referrals, interactions, and contributions—acknowledging their role as key drivers of platform growth. This dual-incentive system will create a thriving feedback loop where creators are motivated to produce engaging content, and consumers are encouraged to interact, driving organic growth.

By fairly distributing incentives before monetization models fully kick in, CCIP will establish a strong foundation for RuBaRu’s decentralized social economy, ensuring sustainable user acquisition, retention, and platform expansion.

For a deep dive into CCIP mechanics and rewards, refer to the detailed article in the below section.

Creator-Consumer Incentive Program (CCIP)