RuBaRu Whitepaper
Main Website
  • Abstract
  • RuBaRu - Why & What?
    • Portal
    • Problem Statement
    • What future holds for Social Media and Content Platforms?
    • Why RuBaRu?
    • Key Stakeholders
    • Core Components of Protocol
      • Fully OnChain Profile, Social Graph & Interactions
      • Decentralized Identity(DiD)
      • Fully On-Chain Rich Media Cloud: Decentralized Storage & Streaming
      • Incentive Program
      • Decentralized Creator Economy
      • Creator/Influencer Reputation Factor
      • Decentralized AI (#DeAi) Layer
      • Content Moderation
      • Brand Positioning
      • DAO Governance
    • Economy
      • Creator-Consumer Incentive Program (CCIP)
        • Join-2-Earn
        • Post-2-Earn
        • Refer-2-Earn
        • Engage-2-Earn
        • Advocate-to-Earn
        • Viral-to-Earn
        • Moderate-to-Earn
      • Creator Monetisation
      • Platform Monetisation
    • Technical Architecture & Breakthroughs
      • High level Architecture Overview
      • On-Chain Social Graph
      • On-Chain Authentication & Identity Layer
      • On-Chain Media & Content Infrastructure Layer(CDN)
      • On-Chain Feed Generation, Recommendation & Delivery Pipeline
      • OnChain Reward Wallet & Transaction Layer
      • On-Chain Content Indexer & Search Layer
      • On-Chain Referral Service
      • Decentralised AI Service layer
      • On-Chain Notification Layer
      • User Experience & Interface Layer (Frontend)
      • Off-Chain Components
        • Push Notification Broker Engine (Off-Chain)
        • Leaderboard Reverse Oracle Service
    • Tokenomics
      • Distribution Model
      • Token Utility
        • Credits : In-App Currency
        • $TOKEN (Governance & Value Capture Token)
      • Airdrop Season#1
      • Airdrop Season#2
    • Marketing & Go-To-Market Strategy
    • Try RuBaRu DApp
    • Roadmap
    • Community
    • Conclusion
    • Disclaimer
    • Quickstart
    • Publish your docs
  • Basics
    • Editor
    • Markdown
    • Images & media
    • Interactive blocks
    • OpenAPI
    • Integrations
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  1. RuBaRu - Why & What?
  2. Economy

Creator-Consumer Incentive Program (CCIP)

Updated: 8th March 2025

The platform's incentive program addresses a significant issue: the "late & unfair" incentives for creators and the lack of rewards for consumers who spend time on the platform and interact with sponsored content. CCIP ensures fair and timely incentives for creators while also rewarding content consumers for their engagement, fostering platform growth.

Incentives are distributed in RuBaRu Credits, which can be swapped for RuBaRu $TOKENS post-TGE or used to access premium platform services, ensuring that both creators and consumers derive real value from their participation.

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Last updated 2 months ago