Platform Monetisation

Updated: 8th March 2025

RuBaRu's monetization strategy is designed to ensure sustainable growth while maintaining a creator-first approach. By leveraging on-chain revenue models, decentralized advertising, and token-based transactions, RuBaRu aims to create self-sustaining ecosystem where both the platform and its users thrive. Through fair revenue-sharing mechanisms and value-driven monetization, RuBaRu fosters long-term engagement, scalability, and economic sustainability.

Here are some of the key revenue models:

🔹 Verified Profiles for Users/Creators/Brands: Users will be able obtain a RuBaRu verified profile using RuBaRu tokens or Credits, unlocking exclusive incentives, monetization perks, and staking rewards. Verified creators gain a reputation score boost, while verified brands access specialised outreach tools.

🔹 Creator owned Canister: Creators can opt for a dedicated canister (smart contract) to manage their Social Graph, content, and interactions, fully governed by their wallet and decentralized identity. This ensures autonomous on-chain storage and execution, maintaining complete isolation from other users' data.

🔹 Advertisement Revenue: Creators will receive a fair share of the revenue generated from ads on their profiles. The revenue distribution is tentatively set as a 80-15-5 split:

• 80% to the Creator

• 15% to RuBaRu Token holders

• 5% for platform operational costs

🔹 Customer Outreach tools for brands

Platform will empowers brands with innovative customer engagement tools, including Sponsored In-App Events, Contests, Advertisement and Surveys, enabling direct interaction with highly engaged audiences. Brands can host gamified content challenges, reward-based surveys, and viral contests, leveraging RuBaRu’s decentralized ecosystem to drive authentic engagement. With transparent participation metrics and creator-driven promotions, brands achieve higher ROI while fostering genuine connections with consumers—without intermediaries.

Note: All transactions, incentives, and brand engagements will be conducted using RuBaRu tokens. Tokens collected from platform fees, transaction costs, and commissions will be distributed to RuBaRu token holders who stake their tokens and participate in RuBaRu DAO governance, as well as cover platform operational costs. Our goal is to make RuBaRu tokens deflationary in the long term. As platform adoption and activities increase, token burning will become more extensive.