RuBaRu Whitepaper
Main Website
  • Abstract
  • RuBaRu - Why & What?
    • Portal
    • Problem Statement
    • What future holds for Social Media and Content Platforms?
    • Why RuBaRu?
    • Key Stakeholders
    • Core Components of Protocol
      • Fully OnChain Profile, Social Graph & Interactions
      • Decentralized Identity(DiD)
      • Fully On-Chain Rich Media Cloud: Decentralized Storage & Streaming
      • Incentive Program
      • Decentralized Creator Economy
      • Creator/Influencer Reputation Factor
      • Decentralized AI (#DeAi) Layer
      • Content Moderation
      • Brand Positioning
      • DAO Governance
    • Economy
      • Creator-Consumer Incentive Program (CCIP)
        • Join-2-Earn
        • Post-2-Earn
        • Refer-2-Earn
        • Engage-2-Earn
        • Advocate-to-Earn
        • Viral-to-Earn
        • Moderate-to-Earn
      • Creator Monetisation
      • Platform Monetisation
    • Technical Architecture & Breakthroughs
      • High level Architecture Overview
      • On-Chain Social Graph
      • On-Chain Authentication & Identity Layer
      • On-Chain Media & Content Infrastructure Layer(CDN)
      • On-Chain Feed Generation, Recommendation & Delivery Pipeline
      • OnChain Reward Wallet & Transaction Layer
      • On-Chain Content Indexer & Search Layer
      • On-Chain Referral Service
      • Decentralised AI Service layer
      • On-Chain Notification Layer
      • User Experience & Interface Layer (Frontend)
      • Off-Chain Components
        • Push Notification Broker Engine (Off-Chain)
        • Leaderboard Reverse Oracle Service
    • Tokenomics
      • Distribution Model
      • Token Utility
        • Credits : In-App Currency
        • $TOKEN (Governance & Value Capture Token)
      • Airdrop Season#1
      • Airdrop Season#2
    • Marketing & Go-To-Market Strategy
    • Try RuBaRu DApp
    • Roadmap
    • Community
    • Conclusion
    • Disclaimer
    • Quickstart
    • Publish your docs
  • Basics
    • Editor
    • Markdown
    • Images & media
    • Interactive blocks
    • OpenAPI
    • Integrations
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  1. RuBaRu - Why & What?
  2. Economy

Creator Monetisation

Updated: 8th March 2025

Creator Monetisation Models

RuBaRu introduces multiple monetisation streams to empower creators, helping them build their brand and turn it into a viable business.

Direct Content Monetisation

  • Pay-per-view & premium subscriptions with token-based payments.

  • NFT-gated content channels & exclusive access tiers.

  • Social trading of Post: Creators can make their posts tradable by assigning a specific number of tokens to each. Users can buy and sell these tokens using base assets like $ICP or $BTC.

  • NFT-based or tokenised access communities with subscriptions

  • Community tipping & staking rewards.

  • Micro-boosting & Decentralised Ads: Users can boost creators' posts, or creators can request boosts from others by sharing revenue—enabling fair, on-chain promotion and collaboration

  • Audio NFT: Audio creators can mint audio NFTs, allowing other creators to use their work by paying a set fee—ensuring fair, royalties controlled by Smart Contracts

  • Paid Shout-out by Influencers:

    Users and creators can request personalised shout-outs or special messages, such as birthday or anniversary wishes, from any creator for their family and friends. The creator will charge a fee for this service.

Creator Treasury DAO & Social Tokens

  • Creators can issue social tokens backed by their engagement and reputation.

  • Community-driven support, allowing users to invest in their favorite creators.

  • Social tokens can be used for exclusive content, collaborations, and premium interactions.

Brand Collaboration Tools

RuBaRu enables direct brand-creator partnerships without intermediaries:

  • On-chain creator reputation score helps brands identify valuable influencers.

  • Smart contract-based ad revenue sharing and affiliate marketing.

  • Performance tracking tools ensure transparent ROI for brands.

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