Creator Monetisation

Updated: 8th March 2025

Creator Monetisation Models

RuBaRu introduces multiple monetisation streams to empower creators, helping them build their brand and turn it into a viable business.

Direct Content Monetisation

  • Pay-per-view & premium subscriptions with token-based payments.

  • NFT-gated content channels & exclusive access tiers.

  • Social trading of Post: Creators can make their posts tradable by assigning a specific number of tokens to each. Users can buy and sell these tokens using base assets like $ICP or $BTC.

  • NFT-based or tokenised access communities with subscriptions

  • Community tipping & staking rewards.

  • Micro-boosting & Decentralised Ads: Users can boost creators' posts, or creators can request boosts from others by sharing revenue—enabling fair, on-chain promotion and collaboration

  • Audio NFT: Audio creators can mint audio NFTs, allowing other creators to use their work by paying a set fee—ensuring fair, royalties controlled by Smart Contracts

  • Paid Shout-out by Influencers:

    Users and creators can request personalised shout-outs or special messages, such as birthday or anniversary wishes, from any creator for their family and friends. The creator will charge a fee for this service.

Creator Treasury DAO & Social Tokens

  • Creators can issue social tokens backed by their engagement and reputation.

  • Community-driven support, allowing users to invest in their favorite creators.

  • Social tokens can be used for exclusive content, collaborations, and premium interactions.

Brand Collaboration Tools

RuBaRu enables direct brand-creator partnerships without intermediaries:

  • On-chain creator reputation score helps brands identify valuable influencers.

  • Smart contract-based ad revenue sharing and affiliate marketing.

  • Performance tracking tools ensure transparent ROI for brands.

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