User Experience & Interface Layer (Frontend)

Updated: 8th March 2025

RuBaRu is designed as a mobile-native decentralized social media platform with a core principle: Serve the dApp where the users are—on their smartphones. Social media is predominantly consumed on mobile devices, yet most Web3 projects prioritize web-first experiences with poor mobile optimizations. RuBaRu takes the harder but necessary path of building a scalable, high-performance, mobile-native SocialFi platform to deliver a seamless, Web2-like experience while remaining fully decentralized.

Currently, RuBaRu dApp is available on both iOS & Android, ensuring smooth accessibility for all users. In the future, we plan to extend our platform to an on-chain Progressive Web App (PWA) and Web App, allowing for broader accessibility across devices while maintaining our decentralized ethos.

The Challenge & Why We Chose Mobile-First

Building a mobile-native, fully decentralized social platform presents unique challenges:

  1. Bridging Web2 & Web3 paradigms – Making blockchain interactions feel invisible and intuitive similar to Web2 counterparts.

  2. Optimizing decentralized data retrieval – Unlike Web2, content is stored on-chain, requiring efficient content query and traffic distribution.

  3. Maintaining real-time engagement – Implementing live notifications, interactive feeds, content interaction and smooth UI updates.

  4. Ensuring Web2-like onboarding – Removing wallet setup complexity so users adopt RuBaRu effortlessly

To drive mainstream adoption, RuBaRu had to overcome Web3 UX limitations by ensuring a smooth, low-latency mobile experience.

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