RuBaRu Whitepaper
Main Website
  • Abstract
  • RuBaRu - Why & What?
    • Portal
    • Problem Statement
    • What future holds for Social Media and Content Platforms?
    • Why RuBaRu?
    • Key Stakeholders
    • Core Components of Protocol
      • Fully OnChain Profile, Social Graph & Interactions
      • Decentralized Identity(DiD)
      • Fully On-Chain Rich Media Cloud: Decentralized Storage & Streaming
      • Incentive Program
      • Decentralized Creator Economy
      • Creator/Influencer Reputation Factor
      • Decentralized AI (#DeAi) Layer
      • Content Moderation
      • Brand Positioning
      • DAO Governance
    • Economy
      • Creator-Consumer Incentive Program (CCIP)
        • Join-2-Earn
        • Post-2-Earn
        • Refer-2-Earn
        • Engage-2-Earn
        • Advocate-to-Earn
        • Viral-to-Earn
        • Moderate-to-Earn
      • Creator Monetisation
      • Platform Monetisation
    • Technical Architecture & Breakthroughs
      • High level Architecture Overview
      • On-Chain Social Graph
      • On-Chain Authentication & Identity Layer
      • On-Chain Media & Content Infrastructure Layer(CDN)
      • On-Chain Feed Generation, Recommendation & Delivery Pipeline
      • OnChain Reward Wallet & Transaction Layer
      • On-Chain Content Indexer & Search Layer
      • On-Chain Referral Service
      • Decentralised AI Service layer
      • On-Chain Notification Layer
      • User Experience & Interface Layer (Frontend)
      • Off-Chain Components
        • Push Notification Broker Engine (Off-Chain)
        • Leaderboard Reverse Oracle Service
    • Tokenomics
      • Distribution Model
      • Token Utility
        • Credits : In-App Currency
        • $TOKEN (Governance & Value Capture Token)
      • Airdrop Season#1
      • Airdrop Season#2
    • Marketing & Go-To-Market Strategy
    • Try RuBaRu DApp
    • Roadmap
    • Community
    • Conclusion
    • Disclaimer
    • Quickstart
    • Publish your docs
  • Basics
    • Editor
    • Markdown
    • Images & media
    • Interactive blocks
    • OpenAPI
    • Integrations
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  1. RuBaRu - Why & What?
  2. Technical Architecture & Breakthroughs

User Experience & Interface Layer (Frontend)

Updated: 8th March 2025

PreviousOn-Chain Notification LayerNextOff-Chain Components

Last updated 2 months ago

RuBaRu is designed as a mobile-native decentralized social media platform with a core principle: Serve the dApp where the users are—on their smartphones. Social media is predominantly consumed on mobile devices, yet most Web3 projects prioritize web-first experiences with poor mobile optimizations. RuBaRu takes the harder but necessary path of building a scalable, high-performance, mobile-native SocialFi platform to deliver a seamless, Web2-like experience while remaining fully decentralized.

Currently, RuBaRu dApp is available on both iOS & Android, ensuring smooth accessibility for all users. In the future, we plan to extend our platform to an on-chain Progressive Web App (PWA) and Web App, allowing for broader accessibility across devices while maintaining our decentralized ethos.

The Challenge & Why We Chose Mobile-First

Building a mobile-native, fully decentralized social platform presents unique challenges:

  1. Bridging Web2 & Web3 paradigms – Making blockchain interactions feel invisible and intuitive similar to Web2 counterparts.

  2. Optimizing decentralized data retrieval – Unlike Web2, content is stored on-chain, requiring efficient content query and traffic distribution.

  3. Maintaining real-time engagement – Implementing live notifications, interactive feeds, content interaction and smooth UI updates.

  4. Ensuring Web2-like onboarding – Removing wallet setup complexity so users adopt RuBaRu effortlessly

To drive mainstream adoption, RuBaRu had to overcome Web3 UX limitations by ensuring a smooth, low-latency mobile experience.

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